H-E-B, a retailer with sales of over $20 billion, and Conservation Alliance member Environmental Defense Fund recently announced a new partnership. EDF will be H-E-B’s go-to advisor for sustainable seafood purchases in all of its H-E-B and Central Market stores.

“Through their commitment, H-E-B has demonstrated that sustainability, traceability, and engagement with local fishermen are good business for the retail food industry,” said Tim Fitzgerald, senior manager for seafood market strategy, Oceans, EDF.

H-E-B and EDF have a long-standing relationship and a shared commitment to improving sustainability in fisheries and to sourcing farmed seafood from domestic and international farms that meet international certification standards for environmental performance. This new partnership will apply EDF’s experience and expertise to build on H-E-B’s current efforts to bring safe and responsible seafood to its customers.

“A commitment to seafood sustainability has been a companywide practice at H-E-B for many years,” said H-E-B Director of Seafood Procurement Kyle Stevens. “And now, we can draw upon EDF’s enormous expertise and experience to build on the sustainable sourcing work that we’ve done to date, while continuing to offer the highest product quality to our customers.”

For more information about the partnership and H-E-B’s commitment to sustainable seafood, please visit the retailer’s new seafood sustainability website.