The Alliance Advisory Council is comprised of seasoned figures from throughout the sustainable seafood movement who have served on the Alliance Board in years past. Those serving on the Advisory Council provide additional guidance on strategy, tapping into their deep… See story

Richard Boot

President, FishChoice

Richard Boot is the founder and president of FishChoice. Prior to founding FishChoice in 2008, Richard worked as director of operations for FishWise, where he developed training and implementation programs for use in grocery stores’ meat and seafood departments. Richard has collaborated with national environmental NGOs on a variety of issues including mercury labeling and education and sourcing of environmentally preferable seafood products. Before getting involved with the sustainable seafood movement, Richard graduated from the University of California at Santa Barbara with a degree in Business Economics. He managed large restaurants for Chart House Inc. and Landry’s and has worked as a chef, buyer, and kitchen manager in the hospitality industry. Richard is also a cohort member with The Future of Fish.

Stephanie Bradley

Manager of Fishery Improvement Projects, World Wildlife - US

Stephanie joined the WWF-US Oceans Team in 2011. As Manager of Fishery Improvement Projects, Stephanie manages the suite of FIPs with which WWF-US is engaged, and creates linkages to sustainable sourcing strategies developed for WWF’s corporate partners. In this role, Stephanie is responsible for coordinating with WWF Network offices, as well as other NGOs acting as the in-country FIP lead and determining how WWF’s corporate partners can engage in specific FIPs. Prior to joining WWF-US, Stephanie served as the Fisheries Research Manager for the Monterey Bay Aquarium Seafood Watch program. Stephanie received a Bachelor of Science in Marine Biology from the University of North Carolina-Wilmington and a Master’s in Coastal Environmental Management from Duke University.

Jennifer Dianto Kemmerly

Vice President of Global Ocean Initiatives, Monterey Bay Aquarium

Jennifer directs Monterey Bay Aquarium’s Seafood Watch Program, working to engage and empower North American consumers and businesses to support environmentally responsible fisheries and aquaculture operations through their purchasing decisions. Jennifer’s role is to ensure collaboration within the broader sustainable seafood movement and maintain the program’s rigor in generating seafood purchasing recommendations. Jennifer has been involved in the marine conservation arena for more than fifteen years. Her experience includes working as program manager for the Sustainable Fisheries Partnership to promote fishery and aquaculture improvement projects and build strategic relationships between the seafood sector and the NGO community.  Jennifer also served as a senior conservation associate for the New England Aquarium, focusing on developing a sustainable seafood initiative and conducting cooperative research with the lobster and groundfish commercial fishing communities. In addition, she has consulted for regional fishermen’s associations across New England. She launched her marine conservation career in Washington, D.C. where she worked at the American Oceans Campaign (now Oceana), focusing on marine fish habitat conservation, and at Environmental Media Services.  Jennifer received a Master of Science in Environmental Sciences from Johns Hopkins University and a Bachelor of Science in Education from Florida State University. 

Tim Fitzgerald

Senior Director - Ocean Climate Strategies, Environmental Defense Fund

Tim leads EDF’s global programs on sustainable ocean investment, seafood markets and multilateral engagement, and is an internationally-recognized expert on the intersection of ocean conservation and public health. He serves on the advisory boards of the Mirova Sustainable Ocean Fund, Seafood Watch and Ecofish LLC, and was the co-creator of GulfWild®. Tim’s research has been published in numerous academic journals, and he also offered invited testimony on seafood safety to President Obama’s National Commission on the BP Deepwater Horizon Oil Spill.

Rob Johnson

Managing Director, Sea Pact

Rob Johnson is a seafood sustainability professional that brings together a comprehensive background in markets-based solution-oriented sustainable seafood program development, business partnership leadership, and industry procurement and supply chain management. He has expertise and professional knowledge in marine ecosystem science, improvement projects and certification and rating programs, seafood industry and supply chain dynamics, and ecological economics. Rob has a Master’s degree in Natural Resource and Ecosystem Management from Stockholm University, Sweden, and is a strong advocate for pre-competitive business collaboration and fisheries and aquaculture improvement projects. These essential strategies for the conservation and sustainable use of healthy productive oceans are key to the provision of a long-term supply of seafood to sustain both people and planet.

Dick Jones

Dick Jones is the CEO of Blue Ocean Mariculture, currently the only open-ocean finfish aquaculture company in the US. His passion for the ocean started very early in life, leading him to his first full-time job working at his family’s seafood processing business on the Boston Fish Pier in 1986. His diverse career includes 14 years overseeing seafood operations at Whole Foods Market and HEB Grocery. Over the past 12 years he has been a leader in the non-profit sector; assisting industry, governments and development agencies implement improved practices at fisheries and aquaculture operations globally. Dick is a co-founder of Sea Pact, a group of leading North American seafood companies dedicated to driving stewardship and continuous improvement of social, economic, and environmental responsibility throughout the global seafood supply chain. He is also a founding trustee of ThinkAqua, a non-profit whose mission is to improve the performance of small-scale aquaculture in Africa and ASEAN nations. He has served as a Director or Advisor to several organizations, including the California Salmon Council, the Aquaculture Certification Council, the Conservation Alliance for Seafood Solutions, World Resources Institute, Fair Trade USA, and Ocean Outcomes. 

Meredith Lopuch

Founder and Manager, Tavura, Ltd.

For more than 20 years, Meredith has worked with non-profits, foundations, and industry partners to conceptualize new initiatives, build support for them, and design the strategies that put them on a path to success. At Tavura, Meredith uses this experience to help her clients achieve strategic clarity about what they want to achieve and how to move from concept to implementation to impact. She brings a unique mix of big-picture strategic thinking and technical expertise in areas such as governance and operations planning as well as in-depth knowledge about the ocean conservation field to the challenges and complexity of system change. As a program officer at the Gordon and Betty Moore Foundation, Meredith was a founding member of the Sustainable Seafood Funders Group, a funder collaborative focused on the use of market-based approaches to ocean conservation. She also led the strategic development and implementation of a number of other seafood market-based programs, including the Moore Foundation’s Ocean and Seafood Markets Initiative and the World Wildlife Fund’s Major Buyers Program.  Meredith has a BA in economics, a BS in biology with a focus in marine biology, and an MS in environmental studies and environmental economics from Stanford University.

Jesse Marsh

Principal and Manager, Scaling Blue

Jesse Marsh is the Principal and Manager of Scaling Blue, an independent consultancy founded in 2014. Scaling Blue helps non-profit organizations, foundations, the private sector, and other stakeholders scale their collective impact to achieve more sustainable fisheries and communities. Prior to founding Scaling Blue, Jesse led WWF’s engagement with corporate partners on sustainable seafood and supported the development of fishery improvement projects in Southeast Asia, Latin America, the Caribbean, and Africa. Before joining WWF she worked at the Monterey Bay Aquarium. Jesse received a B.A. in Environmental Science from Boston University and a master’s degree in Environmental Management from Duke University. The inspiration for her work began on the waters of Magdalena Bay. 

Kathryn Novak

Global Markets Director, Sustainable Fisheries Partnership

Kathryn oversees SFP’s programmatic work with global market engagement, biodiversity, and communications. She joined SFP in 2009 and helped to shape the development of SFP’s partnership work with industry to advance fishery and aquaculture improvement efforts. Prior to her role at SFP, she worked at the Ocean Conservancy and helped to initiate some of the early improvement projects in the US Gulf of Mexico. Kathryn served a two-year term on the Steering Committee of the Conservation Alliance for Seafood Solutions and is also an alumni of the NFI Future Leaders Program. Originally from Saratoga, New York, Kathryn has a BA in communications from the State University of New York at Albany. She is based in Florida. 

Hoyt Peckham

Director, Small-scale Fisheries at Wildlife Conservation Society

Hoyt Peckham has worked for more than 20 years to ensure that oceans and those who depend on them thrive. Hoyt is the Director of Small-scale Fisheries within the Global Marine Program of WCS, Previously, he worked to accelerate fisheries improvement as Chief Innovation Officer of Ocean Outcomes. Prior to this, Hoyt founded and led the The SmartFish Group, a social enterprise consisting of an NGO and a B-Corp-certified intermediary that together incentivize more responsible fishing across Mexico. Hoyt has worked on and in fisheries in temperate, subtropical, and tropical waters across a diversity of economies, markets and segments. Hoyt’s experience as a captain, diver, fisherman, cameraman, ecologist, and serial entrepreneur contributes to his co-development of fisheries and marine conservation solutions. He holds a bachelor’s degree in biology and English from Bowdoin College, a doctorate in evolutionary ecology from the University of California at Santa Cruz, and a Launching New Ventures certificate from Harvard Business School. He is a Pew Marine Conservation Fellow, serves on the boards of SmartFish AC and of the Conservation Alliance for Seafood Solutions and is a strategic advisor to Ocean Outcomes and a sustainability advisor to SeaPact.

Melanie Siggs

Director of Strategic Engagements, Global Aquaculture Alliance

Melanie Siggs has extensive experience of working internationally across both commercial and NGO sectors addressing issues relating to food and timber, although she is best known for her work on fisheries and aquaculture in the past 10 years. She is a Director of the Global Aquaculture Alliance, a Board Director of The Centre for Responsible Seafood and Global Seafood Assurances, and Advisor to the World Economic Forum’s Ocean Program ‘Friends of Ocean Action’. She holds an MSc in Responsibility & Business Practice. Melanie is a former Special Adviser to HRH The Prince of Wales’ International Sustainability Unit.