The Common Vision for Sustainable Seafood helps seafood businesses deliver on sustainability commitments. Businesses need to ensure the long-term viability of their seafood supply, and the Common Vision provides a path businesses can take to move toward that goal.

First released in 2008, the Common Vision describes six realistic steps companies can take to develop and implement a sustainable seafood policy. The 2018 update reflects industry progress and changes in the sustainable seafood landscape. Additions include recommendations to:

  • Address social issues including human rights and access to resources, equity and equality, and food and livelihood security
  • Verify sustainability by tracing products back through the supply chain
  • Require transparency and progress from fishery and aquaculture improvement projects

Business leaders and NGOs have worked together to make the seafood industry more sustainable. With an updated Common Vision and continued partnership, together we can build on this progress and address emerging challenges so that we can continue to support thriving marine ecosystems and livelihoods for the communities who are counting on them.


“Consistent guidance from the conservation community in the form of the Common Vision was incredibly helpful as we worked with New England Aquarium to develop our sustainable seafood commitment. Now we’re excited to see the updates that expand its focus. We believe this expansion is critical because we are committed to supporting our local communities in addition to the broader global ecosystem.”

Andrea Pinabell, Vice President Sustainability, Starwood Hotels & Resorts


Steps to Achieve a Common Vision for Sustainable Seafood

  1. Make a Public Commitment – Develop a comprehensive policy on sustainable seafood that includes time-bound objectives for addressing environmental and social issues and traceability.
  2. Collect Data on Seafood Products – Monitor the sustainability of seafood products and assess labor and human rights risks within your supply chains.
  3. Make Responsible Sourcing Decisions – Support sustainable and improving seafood sources through purchasing decisions.
  4. Be Transparent – Make information regarding the environmental and social performance of seafood products publicly available and report on progress against your sustainable seafood commitment.
  5. Educate Staff, Customers, and Vendors – Educate employees, customers, suppliers, and other key stakeholders about sustainable seafood, including the importance of addressing environmental and social issues and working toward full traceability.
  6. Support Improvements in Fisheries and Aquaculture – Engage in policy and management reform that leads to positive social, economic, and environmental outcomes in fisheries and aquaculture production, including ensuring implementation of core labor standards.