Richard Bota

Richard Boot is the founder and CEO of FishChoice, a leader in the creation of sustainability-minded tools for the seafood industry and conservation organizations. His chief responsibility is to maintain a team that delivers true value for conservation and durable online systems that enable sustainability.

Prior to founding FishChoice in 2008, Richard helped to build FishWise by designing programs for seafood retailers and the first retailer-based mercury labeling program. Richard has served on the Steering Committee for the Conservation Alliance for Seafood Solutions and was a Seafood Champion Finalist in 2016. He spent 12 years in the hospitality industry, working as a chef, manager, and seafood buyer for both independent and corporate restaurants, including Chart House and Landry’s.

Richard graduated from the University of California, Santa Barbara, with a B.A. in business economics. He has a love of seafood and believes that there are many advancements that the seafood industry can make in wild capture and aquaculture technologies to create sustainable food sources for humans.