See our 2020-2024 Strategic Plan.


The Conservation Alliance formed in 2008 to build communication and coordination among conservation organizations working to promote sustainable seafood. Together later that year, the Alliance created a Common Vision for Sustainable Seafood that would serve as a roadmap to help seafood businesses develop and implement practices that support environmentally sustainable fishing and aquaculture production.

We accomplished a lot in our first ten years. Global fishing and aquaculture have started to shift to more sustainable practices and have begun to address the labor rights of seafood workers in sustainability efforts. In North America, over 80% of the top 25 retailers have sustainable seafood partnerships with non-profits within the Conservation Alliance. In the EU, the 6 largest retailers all have sustainable seafood non-profit partnerships, and buyer demand for sustainable seafood in other geographies, such as Japan, is steadily growing. Plus, an increased focus on the well-being of people working throughout seafood supply chains in recent years has led companies to begin making commitments to social responsibility, and with more fishery improvement projects (FIPs) than ever before, the FIP landscape continues to evolve with new implementers and markets with an increased focus on governance and social issues. 

But as the challenges facing our oceans and the people who depend on them continued to grow, we recognized the urgent need to foster large-scale change as fast as possible. We knew it would take an even greater commitment to strategic and impactful collaboration to achieve our vision of a world in which seafood production is environmentally sustainable and socially responsible.

In 2018, the Alliance launched a strategic planning process to determine how to better work together to achieve our vision of a world with an abundance of seafood in an environment where workers, communities, and our ocean thrive. It was led by the Alliance Board with critical input from the broader community.

We set an ambitious 10-year goal that seeks to accelerate and increase our collective impact; that by 2030, at least 75% of global seafood production is environmentally sustainable or making verifiable improvement and safeguards are in place to ensure social responsibility. To achieve this goal, our community must influence markets and production geographies well beyond our historical reach. We must learn faster, partner more broadly, work more efficiently, and focus more strategically than we have in the past. We must ground our decisions about work priorities in data so that we can measure our collective impact and celebrate our shared progress.

The Alliance is now expanding our community so we can work with businesses, governments, and experts to:

  • Identify areas where multiple organizations are working. We support and amplify existing initiatives to create efficiency and impact. 
  • Identify areas where no one is working. We find the gaps and uncharted opportunities to benefit everyone.
  • Ensure that diverse perspectives throughout seafood supply chains are included. We are a global hub for collaboration and change. 

Working together as a community, we believe we can realize our 2030 goal. To make sure our efforts are adding up to the greatest possible impact, we ground all of our decisions about work priorities in data so that we can measure our collective impact and celebrate our shared progress. By being data-driven, we know we can do more, faster, and that means thriving futures for our ocean and the people and communities that depend on them. 

Our Commitment to Diversity, Equity and Inclusion

The Alliance community has the potential for far-reaching and meaningful impact on equity within our organizations and in our work. The Alliance staff commits to:

  1. Build anti-racism, equity, diversity, and inclusion practices and training into our organization while encouraging others to do the same.
  2. Recognize, engage, and elevate the voices of the BIPOC community and those from other marginalized communities.
  3. Learn, listen, and receive feedback as we take steps to create a ‘new normal’ that is better for the health of the ocean and more inclusive and equitable for seafood workers and communities.


To stay informed about our community’s impact, sign up for our newsletter. If you are interested in joining the Alliance Global Hub, let us know here.  


“Cross-sector partnerships are essential to protecting our oceans and seafood supplies. The Conservation Alliance for Seafood Solutions has offered valuable advice and practical tools to help businesses like Target move ahead on sustainable seafood.”

Lisa Boyd, Senior Group Manager, Food Social Responsibility, Target