Guidelines for Companies

Work with the seafood industry to develop best practice guidelines for seafood companies and their commitments to responsible seafood.


The Guidelines for Companies will align NGO and industry efforts on commitments and disclosure, increasing the information available and streamlining asks. The Guidelines for Companies is one of two documents that will be replacing the Common Vision for Sustainable Seafood, created in 2008 to help businesses deliver on their commitments to responsible seafood. The other is the Vision for Seafood.


The Guidelines document will help to ensure there is no backsliding on the environmental progress we have made and will incentivize companies to commit to seafood that meets the 2030 goals.


Q1 2023 – Q1 2024


Michelle Beritzhoff-Law

As Senior Project Director at FishWise, Michelle plays a key role in advancing the organization’s mission to sustain ocean ecosystems and those who depend on them by transforming global seafood supply chains. Specifically, she works with companies to develop and make progress toward their environmental, social responsibility, traceability, verification, and transparency goals. Prior to joining FishWise, Michelle was an MSC CoC auditor at MRAG Americas and held roles within the fisheries science and fisheries management teams of New Zealand’s Ministry of Fisheries and Ministry for Primary Industries.

Shawn Cronin

Shawn Cronin is the Market Engagement Director for the Monterey Bay Aquarium Seafood Watch program. In this role, Shawn develops programs and partnerships that support the sourcing of responsible seafood and engages supply chains to further incentivize and drive improvement. Shawn oversees program partnerships with major retailers and foodservice operators working to develop and implement policies and commitments that are helping to transform the marketplace in favor of environmentally and socially responsible fisheries and aquaculture operations. Working beyond direct partnerships, Shawn oversees efforts to utilize Seafood Watch and the Monterey Bay Aquarium as a respected convener, bringing industry actors together to explore pre-competitive opportunities to create positive change. 

Andy Hickman

Andy Hickman is the Head of the SEA Alliance and leads the organisation’s day-to-day work. Andy previously spent six years working at Tesco, where he led the retailer’s marine sustainability agenda before becoming Head of Human Rights. As Head of Human Rights, Andy was responsible for human rights due diligence across Tesco’s global food supply chains. Prior to Tesco, Andy was an oceans campaigner at the Environmental Justice Foundation, where he led investigations and campaign work on illegal fishing and human rights issues in West Africa and Southeast Asia.

Ruth Hoban

Ruth is the Head of Sustainability at New England Seafood International (NESI). NESI is a seafood processor based in the UK, with its roots in wild salmon, seabass, and seabream, and tuna supply to UK retail, NESI is known for excellence and leadership in seafood sustainability. Ruth has an MSc in Marine Environmental Management and has worked with NESI since 2016. She is responsible for the development and implementation of NESI’s responsible sourcing strategy across their global wild and farmed seafood supply base.

Helen Packer

Helen Packer leads the Seafood Stewardship Index at the World Benchmarking Alliance (WBA). The Seafood Stewardship Index assesses the 30 largest seafood companies for their contribution to the UN Sustainable Development Goals. Prior to WBA, Helen was the Sustainability Manager at Anova Food USA, a subsidiary company of Bumble Bee, where she contributed to the implementation of various environmental, social, and traceability improvement projects. Helen holds a BSc in Marine Biology from Swansea University (UK), an MSc in Aquaculture and Marine Resource Management from Wageningen University (NL), and an interdisciplinary PhD from Dalhousie University (Canada). 

Tom Pickerell

Dr. Tom Pickerell leads Pew’s international fisheries program. Pickerell is a marine biologist with more than 20 years of experience in seafood sustainability, including wild fisheries and shellfish aquaculture, certification schemes and consumer guides, and social responsibility in seafood. Before coming to Pew, Pickerell was the executive director of the Global Tuna Alliance, an independent group of retailers and supply-chain companies working to ensure that tuna meets the highest standards of environmental performance and social responsibility. Prior to Global Tuna Alliance, he directed the Sustainable Fisheries Partnership’s fresh & frozen and canned tuna programs. He was also technical director at Seafish, the U.K. seafood industry authority; senior science manager for the Seafood Watch program at Monterey Bay Aquarium in California; and Director of the Shellfish Association of Great Britain.

Stacy Schultz

Stacy Schultz, the Director of Supply Chain Stewardship for Fortune Fish & Gourmet, utilizes her expertise in responsible seafood sourcing to educate the teams at each division of Fortune International and their customers.  Schultz also works alongside procurement to advance and execute Fortune’s corporate sustainability initiatives. She ensures that Fortune strengthens its commitment to sustainability and reduces its environmental footprint. By furthering the Fortune Fish & Gourmet brand and promoting sustainability as well as collaborating with and supporting related NGOs and global sustainability organizations, Schultz keeps Fortune Fish & Gourmet at the forefront of the industry. 

Aiko Yamauchi

After working as a research fellow at the Tokyo University of Marine Science and Technology, Aiko joined WWF Japan Conservation Division. At WWF Japan, Aiko focused on engaging domestic and international stakeholders to collaborate and promote sustainable fisheries and responsible seafood market transformation. She also led a joint marine conservation project of WWF Japan in Chile, Indonesia, and China. After Aiko joined Seafood Legacy, she is in charge of strategy development and technical implementation. Aiko holds a doctorate degree from the Graduate School of Tokyo University of Marine Science and Technology.