Style Guide

H1 – 400
Size – 44/36
LH – 1.2

ALL CAPS

Leading collaboration in the responsible seafood movement.

H2 – 400
Size – 32/28
LH – 1.2

Leading collaboration in the responsible seafood movement.

H3 – 400
Size- 26/24
LH – 1.3

Leading collaboration in the responsible seafood movement.

H4 – 400
Size – 20/20
LH – 1.4

Leading collaboration in the responsible seafood movement.

Body – 400
Size – 18px
LH – 1.5

The Conservation Alliance for Seafood Solutions collaborates globally to protect our ocean and the people who depend on it.

We convene a global community representing nearly 100 organizations across 22 countries working together to improve the sustainability and responsibility of seafood supply chains. Our goal is that by 2030, at least 75% of global seafood production is environmentally sustainable or making verifiable improvement, and safeguards are in place to ensure social responsibility.

Buttons – 400
Size – 20px

Colors

PRIMARY
PRUSSIAN BLUE
RGB: 14, 56, 96
CMYK: 100,82, 36, 27
HEX: #0E3860

COMPLEMENTARY
STEEL TEAL
RGB: 81, 130, 134
CMYK: 71, 36, 43, 7
HEX: #518286

ACCENT
SATIN GOLD
RGB: 181, 157, 71
CMYK: 30, 33, 88, 3
HEX: #0B59D47

LIGHT NEUTRAL
ASH GRAY
RGB: 155, 174, 170
CMYK: 40, 23, 31, 0
HEX: #9BAEAA

DARK NEUTRAL
RICH BLACK
RGB: 17, 18, 18
CMYK: 71, 67, 67, 82
HEX: #111212

Horizontal Logos

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CASS Horizontal Logo Teal

CASS Horizontal Logo Blue

CASS Horizontal Logo Black

CASS Horizontal Logo White

CASS Horizontal Logo Full Color

Vertical Logos

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CASS Vertical Logo Full Color

CASS Vertical Logo Black

CASS Vertical Logo White

CASS Icon Full Color

CASS Icon Black

CASS Icon White

Icons

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CASS Icon Green

CASS Icon Blue

CASS Icon Black

CASS Icon White

Wordmark

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CASS Wordmark Teal

CASS Wordmark Blue

CASS Wordmark Black

CASS Wordmark White

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