Mark Kaplan

Co-Founder and Partner

WholeChain

Mark Kaplan

Mark is a globally recognized industry leader in sustainability, consumer goods and telecommunications. Mark is Co-Founder and a Partner of Wholechain, a commodity neutral and blockchain based traceability system. Mark is also a Non-Resident Fellow with the Chicago Council on Global Affairs and leads Better Food Future initiative in support of UN Global Compact Ocean Stewardship Coalition. Prior to Wholechain, Mark was Co-Founder and CEO of Envisible, a sustainable seafood sourcing company that won the 2023 Progressive Grocer Ethical Sourcing and Supply Chain Transparency Award for its work powering Topco Associates’ Full Circle Market brand of seafood. Envisible was acquired by Arkk Food in December 2023. Prior to Envisible, Mark was Global Vice President of Sustainable Solutions for Unilever; responsible for integrating technology across Chief Sustainability Office initiatives. Prior to Unilever, Mark was CEO of Tone Mobile LLC. Tone led the Cannes Lions, One-Show, D&AD and Hollywood A-List award-winning mFish Initiative with the U.S. State Department, Government of Indonesia and GSM Association, representing the world’s mobile network operators.

Conservation Alliance for Seafood Solutions
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