Companies across the supply chain are making progress on sustainable seafood by working directly with fisheries to help them make improvements, educating customers about sustainability, and advocating for government policies that support healthy oceans. These case studies highlight successes and lessons learned from the retail and food-service sectors.

Loblaw and WWF-Canada Partnership

During the past six years, Loblaw has worked in close partnership with WWF-Canada to set and make substantial progress toward its sustainable seafood commitment. In 2009, Loblaw made a commitment to source 100 percent sustainable seafood across all of its… See story

Sobeys and SFP Partnership

In 2010, Sustainable Fisheries Partnership (SFP) and Sobeys Inc. initiated a partnership under the guiding principal of “fix the worst first,” using the approach of implementing improvement plans in the most challenged fisheries. Like many other retail partners involved in… See story

Safeway and FishWise Partnership

When it comes to engaging on seafood policy issues, some retail partners are actively involved in topics beyond the limits of their own supply chains. The Fortune-100 company Safeway is a leading example of this trend. In 2009, the company… See story